Thursday, August 23, 2007
Monday, August 20, 2007
Top Ten Ways to Increase Visibility for your Coaching Business
Top Ten Ways to Increase Visibility for your Coaching Business
by: Judy Cullins
What everybody wants. Consistent, full-load clients. You can reach this goal by creating the following then ways to get your service more visible.
1. Know your business defining statement. Have this short sound bite ready to use at networking meetings. Like an elevator speech, you must send a clear message of who you are, what your business does and the benefits of it.
2. Power up your signature file. Does it inspire your reader to take action? Always include your contact information, a free offer such as an ezine or special report. Make sure you put your defining statement under your name. Potential clients don't care about the initials after your name. They care what you can do for them. Automate your signature file so it's on every email you send out-a really soft way to sell yourself.
3. Create a short and longer sales letter for your service. Send out the one page version via email when you get an inquiry. Post the longer 5-15 page version on your Web site with a link to an order page or 800 number to make it easy for potential clients to connect. Each sales letter should include benefit-driven headlines, testimonials, and a guarantee.
4. Write short tip and how to articles. Submit these as a complimentary report to your email lists each two weeks. Leverage the same article. Subscribe to five or so opt-in ezines in your field. Then submit to them. These publishers want your original information for their subscribers. When the subscribers read them and like what you say, they will flock to your Web site.
5. Write a talk about one aspect of your service. It can include why your information is so important to your client's success, or a client's story about a particular challenge, and how you solved it. One client wrote a book and talk on coaching mastery and shared how coaches can let go of their own agenda to be a better coach.
6. Present mini one-hour talks to local organizations in your city. Sell your self, service, or book from the platform. Always collect the audience's email addresses via an offer for your free ezine or a free report.
7. Create an ezine to stay in touch with your clients. Besides giving useful information such as how to tips, resources, and your special message, include an opportunity to buy one of your products, a group coaching, or teleclass.
8. Write a short print or eBook. You don't need to write and end all, be all book. Today people want a short read. They don't have time to read long books loaded with stories. They want their information fast and easy-to-read. A book coach can help you make each page of your book market itself as well as create compelling chapters, well organized and well formatted. Knowing these will make a much more saleable book that your clients read cover to cover, then give you glowing testimonials.
9. Choose two-to three favorite ways to market first. Put all of your effort into these. Refine your ezine; gather a group of five to ten articles, and a one-hour talk. Put as much time into marketing as you have with training, reading, or research.
10. Rewrite your Web site, especially the home page if you are not attracting three-five new clients a month. Your Web visitors are not attracted to sites that say, "Welcome," "My mission is..." or "About me" such as a long bio. They want to know what's in it for them and you must capture their interest within 10 seconds or they will surf to another site. Your home page needs well-honed headlines that lead to the sales letter for each product or service.
Just think of the time you put into your training and refining your skills for coaching. When you realize that only marketing and promotion attracts new clients to you, isn't that what you need to do now?
Judy Cullins ©2006 All Rights Reserved.
by: Judy Cullins
What everybody wants. Consistent, full-load clients. You can reach this goal by creating the following then ways to get your service more visible.
1. Know your business defining statement. Have this short sound bite ready to use at networking meetings. Like an elevator speech, you must send a clear message of who you are, what your business does and the benefits of it.
2. Power up your signature file. Does it inspire your reader to take action? Always include your contact information, a free offer such as an ezine or special report. Make sure you put your defining statement under your name. Potential clients don't care about the initials after your name. They care what you can do for them. Automate your signature file so it's on every email you send out-a really soft way to sell yourself.
3. Create a short and longer sales letter for your service. Send out the one page version via email when you get an inquiry. Post the longer 5-15 page version on your Web site with a link to an order page or 800 number to make it easy for potential clients to connect. Each sales letter should include benefit-driven headlines, testimonials, and a guarantee.
4. Write short tip and how to articles. Submit these as a complimentary report to your email lists each two weeks. Leverage the same article. Subscribe to five or so opt-in ezines in your field. Then submit to them. These publishers want your original information for their subscribers. When the subscribers read them and like what you say, they will flock to your Web site.
5. Write a talk about one aspect of your service. It can include why your information is so important to your client's success, or a client's story about a particular challenge, and how you solved it. One client wrote a book and talk on coaching mastery and shared how coaches can let go of their own agenda to be a better coach.
6. Present mini one-hour talks to local organizations in your city. Sell your self, service, or book from the platform. Always collect the audience's email addresses via an offer for your free ezine or a free report.
7. Create an ezine to stay in touch with your clients. Besides giving useful information such as how to tips, resources, and your special message, include an opportunity to buy one of your products, a group coaching, or teleclass.
8. Write a short print or eBook. You don't need to write and end all, be all book. Today people want a short read. They don't have time to read long books loaded with stories. They want their information fast and easy-to-read. A book coach can help you make each page of your book market itself as well as create compelling chapters, well organized and well formatted. Knowing these will make a much more saleable book that your clients read cover to cover, then give you glowing testimonials.
9. Choose two-to three favorite ways to market first. Put all of your effort into these. Refine your ezine; gather a group of five to ten articles, and a one-hour talk. Put as much time into marketing as you have with training, reading, or research.
10. Rewrite your Web site, especially the home page if you are not attracting three-five new clients a month. Your Web visitors are not attracted to sites that say, "Welcome," "My mission is..." or "About me" such as a long bio. They want to know what's in it for them and you must capture their interest within 10 seconds or they will surf to another site. Your home page needs well-honed headlines that lead to the sales letter for each product or service.
Just think of the time you put into your training and refining your skills for coaching. When you realize that only marketing and promotion attracts new clients to you, isn't that what you need to do now?
Judy Cullins ©2006 All Rights Reserved.
In Marketing, Enthusiasm Connects
In Marketing, Enthusiasm Connects
by: Marcia Yudkin
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.
In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold and mechanical. The tone was distant and impersonal. Inevitably, the reader would be conscious that the writer was trying to make a sale, not trying to help out new friends and by doing so, to make a sale.
In the second incident, a woman in my copywriting training program showed me an email she sent to an entrepreneur who was looking for a ghostwriter for a collection of spiritual stories. My trainee had no ghostwriting experience and had never been published. Without any nod toward the usual credentials someone might expect in a ghostwriter, my trainee's letter expounded on other reasons why she would be perfect for this assignment. She opened with a paragraph on the power of stories and created further rapport by mentioning involvements that would show how in tune she was with the spirit of the project.
From beginning to end, the second letter showed a sincere desire to connect with its audience. The entrepreneur wrote back that of all the responses she received, the one from my trainee "spoke to her heart." They arranged a meeting. This letter persuaded because it made a connection.
A third incident came to mind as I continued to ponder the element that the second letter had that the first letter lacked. Three or four years ago, a personal coach asked me to review his web site, and I told him that he had done a masterful job of coming across as different from all the other coaches whose sites I had looked at. His site breathed with uniqueness and life, as few web sites do. So when another coach or consultant asked how it would be possible to position himself as distinctive in such a crowded industry, I wanted to refer him to the site that had impressed me so much.
But when I went back to look, the site had changed. The wording now had a slick, remote veneer. Instead of sincere enthusiasm and confidence, the site projected a self-conscious and somewhat formulaic attempt to attract coaching customers. "Uh-oh," I said to myself. "He's been knocked off center. He's trying too hard. He's going for polish and professionalism instead of, rather than on top of, who he is and what he really does for his clients. Too bad!"
Unlike most of the other ingredients in persuasive copywriting, this one is pretty elusive. It has to do with presence and animation and a whole-hearted desire to connect with readers. Sometimes there's playfulness in it, and other times it's plain, straightforward earnestness personified. In either case, the voice has no fakery in it. The impact of this element resembles that of charisma, but here the connection occurs through words and without in-person contact.
I cannot prove that the full-blooded verbal magnetism I am writing about sells more products and services than lifeless or mechanical wordsmithing. But I know that it attracts ideal clients, and that it can enable someone who's new in business to outshine someone with many more years of experience. The way to get it into your writing is to communicate with a confident desire to connect. Before sending or posting your text, smooth away most of the rough edges. I also know that it's sometimes very easy to capture the right spirit, and other times it takes crumpling up a draft and trying again time after time after time.
When Ingredient X is there, I feel it. Customers eager for something real feel it, too. They read this kind of copy with interest and attention. And they respond.
by: Marcia Yudkin
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.
In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold and mechanical. The tone was distant and impersonal. Inevitably, the reader would be conscious that the writer was trying to make a sale, not trying to help out new friends and by doing so, to make a sale.
In the second incident, a woman in my copywriting training program showed me an email she sent to an entrepreneur who was looking for a ghostwriter for a collection of spiritual stories. My trainee had no ghostwriting experience and had never been published. Without any nod toward the usual credentials someone might expect in a ghostwriter, my trainee's letter expounded on other reasons why she would be perfect for this assignment. She opened with a paragraph on the power of stories and created further rapport by mentioning involvements that would show how in tune she was with the spirit of the project.
From beginning to end, the second letter showed a sincere desire to connect with its audience. The entrepreneur wrote back that of all the responses she received, the one from my trainee "spoke to her heart." They arranged a meeting. This letter persuaded because it made a connection.
A third incident came to mind as I continued to ponder the element that the second letter had that the first letter lacked. Three or four years ago, a personal coach asked me to review his web site, and I told him that he had done a masterful job of coming across as different from all the other coaches whose sites I had looked at. His site breathed with uniqueness and life, as few web sites do. So when another coach or consultant asked how it would be possible to position himself as distinctive in such a crowded industry, I wanted to refer him to the site that had impressed me so much.
But when I went back to look, the site had changed. The wording now had a slick, remote veneer. Instead of sincere enthusiasm and confidence, the site projected a self-conscious and somewhat formulaic attempt to attract coaching customers. "Uh-oh," I said to myself. "He's been knocked off center. He's trying too hard. He's going for polish and professionalism instead of, rather than on top of, who he is and what he really does for his clients. Too bad!"
Unlike most of the other ingredients in persuasive copywriting, this one is pretty elusive. It has to do with presence and animation and a whole-hearted desire to connect with readers. Sometimes there's playfulness in it, and other times it's plain, straightforward earnestness personified. In either case, the voice has no fakery in it. The impact of this element resembles that of charisma, but here the connection occurs through words and without in-person contact.
I cannot prove that the full-blooded verbal magnetism I am writing about sells more products and services than lifeless or mechanical wordsmithing. But I know that it attracts ideal clients, and that it can enable someone who's new in business to outshine someone with many more years of experience. The way to get it into your writing is to communicate with a confident desire to connect. Before sending or posting your text, smooth away most of the rough edges. I also know that it's sometimes very easy to capture the right spirit, and other times it takes crumpling up a draft and trying again time after time after time.
When Ingredient X is there, I feel it. Customers eager for something real feel it, too. They read this kind of copy with interest and attention. And they respond.
The Added Effectiveness of Promotional Products in Your Marketing Plan
The Added Effectiveness of Promotional Products in Your Marketing Plan
by: Ethan Woods
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
The fact that the owner was going around passing out free promotional pens to patrons impressed me. I stop at car washes all the time and never get free stuff. In fact, if the cleaning wand removes most of the dirt and the spot-free rinse is actually spot-free, Im pretty happy.
You may be thinking to yourself, Thats a nice gesture, but is it really very effective as a marketing tool?
Absolutely.
Not only are promotional products effective marketing tools, but they can actually foster goodwill toward your company or organization and its salespeople or representatives.
In fact, a study conducted by Baylor University suggests that customers who receive a promotional product with a sales letter will view your company and its sales reps 52% more favorably than customers who receive a sales letter without a promotional product.
Whats more, the study revealed that when compared to customers who did not receive a promotional product with their sales letter, customers who did receive a promotional product with their sales letter perceived the companys sales reps as being 16% to 34% more competent.
Did you catch that?
Despite the fact that none of the customers who received the sales letter and promotional product actually talked to or met with a sales rep, customers receiving the promotional product actually perceived the sales reps as being more competent.
With all the competition out there for your business to contend with, wouldnt it be great to have that kind of advantage over your competitors?
Promotional products can be an easy, affordable and profitable addition to your marketing plan.
For example, the carwash owner made an initial investment of about $1.30 for each of the pens he was passing out. The minimum amount of money I had to spend to wash my car was $1.50 (it took six quarters to start the washing process). Because no other carwash owner gave me a free pen, and because I was satisfied with the washing experience, Ive returned to that particular carwash on five other occasions in the past three months. Thats a minimum of $10.50 spent at the carwasha $9.20 return on the carwash owners original $1.30 investment. Of course, Ive spent much more than the minimum required to wash my car, so the return on investment is even greater.
Promotional products range in price from less than a dollar to several hundreds of dollars each, and there is virtually no end to the kinds of promotional products available.
Youre already familiar with promotional items such as pens, calculators, and key rings, but did you know you can get TV remote controls, microwave popcorn, and even executive leather desk chairs with your logo and contact information printed on them?
Given the variety of promotional products available, theres no reason you couldnt find a product to fit your particular marketing need and budget. If you spend a little time searching, you will find a great price on a great promotional product that will significantly increase the effectiveness of your marketing plangenerating sales and leads for your business.
by: Ethan Woods
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
The fact that the owner was going around passing out free promotional pens to patrons impressed me. I stop at car washes all the time and never get free stuff. In fact, if the cleaning wand removes most of the dirt and the spot-free rinse is actually spot-free, Im pretty happy.
You may be thinking to yourself, Thats a nice gesture, but is it really very effective as a marketing tool?
Absolutely.
Not only are promotional products effective marketing tools, but they can actually foster goodwill toward your company or organization and its salespeople or representatives.
In fact, a study conducted by Baylor University suggests that customers who receive a promotional product with a sales letter will view your company and its sales reps 52% more favorably than customers who receive a sales letter without a promotional product.
Whats more, the study revealed that when compared to customers who did not receive a promotional product with their sales letter, customers who did receive a promotional product with their sales letter perceived the companys sales reps as being 16% to 34% more competent.
Did you catch that?
Despite the fact that none of the customers who received the sales letter and promotional product actually talked to or met with a sales rep, customers receiving the promotional product actually perceived the sales reps as being more competent.
With all the competition out there for your business to contend with, wouldnt it be great to have that kind of advantage over your competitors?
Promotional products can be an easy, affordable and profitable addition to your marketing plan.
For example, the carwash owner made an initial investment of about $1.30 for each of the pens he was passing out. The minimum amount of money I had to spend to wash my car was $1.50 (it took six quarters to start the washing process). Because no other carwash owner gave me a free pen, and because I was satisfied with the washing experience, Ive returned to that particular carwash on five other occasions in the past three months. Thats a minimum of $10.50 spent at the carwasha $9.20 return on the carwash owners original $1.30 investment. Of course, Ive spent much more than the minimum required to wash my car, so the return on investment is even greater.
Promotional products range in price from less than a dollar to several hundreds of dollars each, and there is virtually no end to the kinds of promotional products available.
Youre already familiar with promotional items such as pens, calculators, and key rings, but did you know you can get TV remote controls, microwave popcorn, and even executive leather desk chairs with your logo and contact information printed on them?
Given the variety of promotional products available, theres no reason you couldnt find a product to fit your particular marketing need and budget. If you spend a little time searching, you will find a great price on a great promotional product that will significantly increase the effectiveness of your marketing plangenerating sales and leads for your business.
Use Catalogs to Increase your Sales
Use Catalogs to Increase your Sales
by: Karen Nodalo
When a customer goes for a little shopping, they first look for the price of a certain product. Therefore, as a business owner, you need to present your products in a different way, which is interesting and captivating. It should be very informative that your customer will not have to call you for some incomplete details. If they like a certain product, it will not take them too long to reach you. At that moment, you will receive a call or a message from your customers asking for your services.
If this happens, there are some possible implications. They may have liked the catalog quality and standard, they might have liked the products along with its details and information or they just simply know you as one of the best companies in the market. This is flattering which gives you enough reason to prove that you have convinced them with your marketing strategy.
If you are a business owner or manager, you need to focus on getting the attention of the customers. If you can target the audience, you will be receiving a lot of response or feedback from the customers. In order to do so, you need to give them information that is easy to understand.
The objective of the catalog is also important so that you can easily draw out the kind of layout and design that you want whether you want to make it informative or full of designs. In addition, the budget is essential and necessary to consider. You cannot just print your business catalogs if you do not have enough budgets. It is not worth a hundred thousand bucks but you will need extra cash for maintenance.
Catalogs have way improved since we first had a look at it. The old catalogs used to look dull with few colors but now, you cannot believe your eyes when you see the effect of radiant colors. Four-color catalogs are the best that you can set your eyes to.
They are refreshing to the eyes and it looks as if it was real and right in front of you. Just make sure that your catalogs do not remain stuck up in the mailboxes for a long time and much worse, never opened at all.
If your catalogs are ignored, there must be a problem and you need to rearrange some things. Maybe it is in the design or maybe the color. In order to feel assured that your catalogs will sell, ask a professional to help you.
For more related articles, you may visit http://www.catalogprintingexperts.com
by: Karen Nodalo
When a customer goes for a little shopping, they first look for the price of a certain product. Therefore, as a business owner, you need to present your products in a different way, which is interesting and captivating. It should be very informative that your customer will not have to call you for some incomplete details. If they like a certain product, it will not take them too long to reach you. At that moment, you will receive a call or a message from your customers asking for your services.
If this happens, there are some possible implications. They may have liked the catalog quality and standard, they might have liked the products along with its details and information or they just simply know you as one of the best companies in the market. This is flattering which gives you enough reason to prove that you have convinced them with your marketing strategy.
If you are a business owner or manager, you need to focus on getting the attention of the customers. If you can target the audience, you will be receiving a lot of response or feedback from the customers. In order to do so, you need to give them information that is easy to understand.
The objective of the catalog is also important so that you can easily draw out the kind of layout and design that you want whether you want to make it informative or full of designs. In addition, the budget is essential and necessary to consider. You cannot just print your business catalogs if you do not have enough budgets. It is not worth a hundred thousand bucks but you will need extra cash for maintenance.
Catalogs have way improved since we first had a look at it. The old catalogs used to look dull with few colors but now, you cannot believe your eyes when you see the effect of radiant colors. Four-color catalogs are the best that you can set your eyes to.
They are refreshing to the eyes and it looks as if it was real and right in front of you. Just make sure that your catalogs do not remain stuck up in the mailboxes for a long time and much worse, never opened at all.
If your catalogs are ignored, there must be a problem and you need to rearrange some things. Maybe it is in the design or maybe the color. In order to feel assured that your catalogs will sell, ask a professional to help you.
For more related articles, you may visit http://www.catalogprintingexperts.com
Domain Names And Toll-free Numbers: A Profitable Link
Domain Names And Toll-free Numbers: A Profitable Link
by: Marcia Yudkin
A few months ago, I turned down a naming assignment from a company seeking a business name that would correlate with a domain and a toll-free number, both currently available. Impossible, I thought. Nope, not impossible if you know how to go about it, says Bill Quimby of TollFreeNumbers.com.
The key is to find the vanity phone number first, Quimby says, and there are many more available toll-free numbers that spell out something related to your business than you would imagine. For instance, when he ran a search for toll-free numbers related to naming, he came up with 888-DR-NAMING (which I immediately reserved), 866-NOW-NAME, 877-PRO-NAMING, 888-WEB-NAMING, 877-TOP-NAMING and hundreds of other options.
Once you find a toll-free vanity number, the next step is to make sure the corresponding domain name is available for registration. 888DRNAMING.com was available, and I reserved that as well for future use. Then I was all set for a radio publicity campaign, a national advertising campaign or just rebranding.
Some points to keep in mind if this sort of naming strategy excites you:
* Although North American phones show letters on the keypad, telephones elsewhere in the world may not. Likewise, toll-free numbers in North America cannot be dialed from other continents. If you have a global business, branding only through a toll-free number that works only in one part of the world may not be a smart idea. However, it can still be a good way to attract North American customers, since you can forward the toll-free number for just pennies a minute almost anywhere else in the world.
* The cost of getting calls through a toll-free number can be as low as 2.85 cents a minute, with no monthly fee or monthly minimum charge. Aside from the one-time cost of getting a vanity toll-free number, it doesn't cost any more on an ongoing basis than a toll-free number that does not spell anything.
* Although numeric numbers are easier to dial, vanity numbers spelling out words get more calls than numbers comprised of random numbers. In a study done by Bellcore, print ads that had an 800 toll-free number attracted six times as many calls as regular, non-toll-free numbers. And contrary to what you might expect, this held true regardless of the socioeconomic status of the caller.
* Older telephones don't show the "Q" (which correlates with 7) or the "Z" (which correlates with 9), but most recent models do. Note also that you'll get more misdials if your vanity words include the letter "O," which can be mistaken for the zero key.
* The more you advertise on billboards, trucks, radio or TV, the more important it is to have a number that spells something. And if you are a small company, a vanity number makes you seem bigger and more established. When Bill Quimby tells people to call him at 1-800-MARKETER, few would guess he works out of his home. A toll-free number also emphasizes that the company wants to hear from customers.
* Whereas so many great domain names are already taken, many more of the 800YourName.com type of domain names are still available.
by: Marcia Yudkin
A few months ago, I turned down a naming assignment from a company seeking a business name that would correlate with a domain and a toll-free number, both currently available. Impossible, I thought. Nope, not impossible if you know how to go about it, says Bill Quimby of TollFreeNumbers.com.
The key is to find the vanity phone number first, Quimby says, and there are many more available toll-free numbers that spell out something related to your business than you would imagine. For instance, when he ran a search for toll-free numbers related to naming, he came up with 888-DR-NAMING (which I immediately reserved), 866-NOW-NAME, 877-PRO-NAMING, 888-WEB-NAMING, 877-TOP-NAMING and hundreds of other options.
Once you find a toll-free vanity number, the next step is to make sure the corresponding domain name is available for registration. 888DRNAMING.com was available, and I reserved that as well for future use. Then I was all set for a radio publicity campaign, a national advertising campaign or just rebranding.
Some points to keep in mind if this sort of naming strategy excites you:
* Although North American phones show letters on the keypad, telephones elsewhere in the world may not. Likewise, toll-free numbers in North America cannot be dialed from other continents. If you have a global business, branding only through a toll-free number that works only in one part of the world may not be a smart idea. However, it can still be a good way to attract North American customers, since you can forward the toll-free number for just pennies a minute almost anywhere else in the world.
* The cost of getting calls through a toll-free number can be as low as 2.85 cents a minute, with no monthly fee or monthly minimum charge. Aside from the one-time cost of getting a vanity toll-free number, it doesn't cost any more on an ongoing basis than a toll-free number that does not spell anything.
* Although numeric numbers are easier to dial, vanity numbers spelling out words get more calls than numbers comprised of random numbers. In a study done by Bellcore, print ads that had an 800 toll-free number attracted six times as many calls as regular, non-toll-free numbers. And contrary to what you might expect, this held true regardless of the socioeconomic status of the caller.
* Older telephones don't show the "Q" (which correlates with 7) or the "Z" (which correlates with 9), but most recent models do. Note also that you'll get more misdials if your vanity words include the letter "O," which can be mistaken for the zero key.
* The more you advertise on billboards, trucks, radio or TV, the more important it is to have a number that spells something. And if you are a small company, a vanity number makes you seem bigger and more established. When Bill Quimby tells people to call him at 1-800-MARKETER, few would guess he works out of his home. A toll-free number also emphasizes that the company wants to hear from customers.
* Whereas so many great domain names are already taken, many more of the 800YourName.com type of domain names are still available.
Creating a Brand Name for your Company
Creating a Brand Name for your Company
by: Viojieley Gurrobat
Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements. Even big established companies have problem with branding in new markets. Oftentimes, launching their products in other countries that have different language creates different meaning or interpretation to their brand name.
It is a fact that a good brand name is important. To the outside world, the brand name represents who you are and what you do. What kind of business do you have? How does your business differ from others? What is your business focused on doing? And what makes you unique, after all? Brand names are especially important for independent professionals and small business because they face tighter competition. And a well designed and created brand name can help them appear more professional, compete on a larger market and stand out in the crowded marketplace.
When you have decided what brand to create, you have to vigilantly reinforce it every moment you are in business. Web site content and domain names should likewise reinforce your brand. Keep in mind that your brand needs to affect all things your business does and every bit of information that comes out of your office. Everywhere you use your brand with uniformity, you are communicating with the voice of your company.
But over the years, there have been some false notions about the naming game. Some says that size doesn’t matter when in fact it does. Long names are unwieldy. Thus, the shorter the name is the better. Aside from being easily remembered by your customers, you can also save a considerable amount of money from not having to spend extra dollars in materials when painting them on vehicles, boards or any material. Additionally, some people think that their customers would take their names literally. But this is not really the case. When a person sees a deodorant brand that says No sweat he won’t literally think that when using the products he would definitely not sweat. That is just absurd. Likewise, no one would think that a car from Rent-A-Wreck is really a wreck. Remember that these names should not be taken literally.
Nevertheless, be aware that creating a successful and effective brand name does not happen overnight. Your brand needs to be built overtime. Developing a strong and unique brand and using them more and more often can create name familiarity to people’s mind and they would easily turn to you when they have a need that you can provide.
by: Viojieley Gurrobat
Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements. Even big established companies have problem with branding in new markets. Oftentimes, launching their products in other countries that have different language creates different meaning or interpretation to their brand name.
It is a fact that a good brand name is important. To the outside world, the brand name represents who you are and what you do. What kind of business do you have? How does your business differ from others? What is your business focused on doing? And what makes you unique, after all? Brand names are especially important for independent professionals and small business because they face tighter competition. And a well designed and created brand name can help them appear more professional, compete on a larger market and stand out in the crowded marketplace.
When you have decided what brand to create, you have to vigilantly reinforce it every moment you are in business. Web site content and domain names should likewise reinforce your brand. Keep in mind that your brand needs to affect all things your business does and every bit of information that comes out of your office. Everywhere you use your brand with uniformity, you are communicating with the voice of your company.
But over the years, there have been some false notions about the naming game. Some says that size doesn’t matter when in fact it does. Long names are unwieldy. Thus, the shorter the name is the better. Aside from being easily remembered by your customers, you can also save a considerable amount of money from not having to spend extra dollars in materials when painting them on vehicles, boards or any material. Additionally, some people think that their customers would take their names literally. But this is not really the case. When a person sees a deodorant brand that says No sweat he won’t literally think that when using the products he would definitely not sweat. That is just absurd. Likewise, no one would think that a car from Rent-A-Wreck is really a wreck. Remember that these names should not be taken literally.
Nevertheless, be aware that creating a successful and effective brand name does not happen overnight. Your brand needs to be built overtime. Developing a strong and unique brand and using them more and more often can create name familiarity to people’s mind and they would easily turn to you when they have a need that you can provide.
Butterfly Marketing Explained
Butterfly Marketing Explained
by: Patrick Hankinson
The phrase Butterfly Effect refers to the idea that a butterfly's wings might create tiny changes in the atmosphere that ultimately causes a tornado, in essence a small event occurred that eventually caused a larger event. So what does this have to do with online marketing? A lot!
Butterfly marketing is simply doing small changes throughout your current business model that will in turn end up making you more money then you usually make and keep advertising costs to a minimum.
To understand Butterfly Marketing better I purchased a book called ‘The Butterfly Manuscript’ by Mike Filsaime, a brilliant online marketer. He was able to perform everything he explains in this book and eventually bring me to his website and purchase the book. He made $100 off me in the blink of an eye!
But I’m only one person! He amplified these same tactics over and over again until he eventually made $2.55 million dollars in just 8 months. Wow amazing stuff! I decided to apply these same tactics to two of my companies.
Within one month I had accumulated over 10 new affiliates which are still marketing my products and sold over 30 additional copies of my products. At $50 a piece that’s $1500 in extra revenue that I would have never saw if I never purchased his book.
Read the rest of this review at: http://www.easybutterfly.com/
by: Patrick Hankinson
The phrase Butterfly Effect refers to the idea that a butterfly's wings might create tiny changes in the atmosphere that ultimately causes a tornado, in essence a small event occurred that eventually caused a larger event. So what does this have to do with online marketing? A lot!
Butterfly marketing is simply doing small changes throughout your current business model that will in turn end up making you more money then you usually make and keep advertising costs to a minimum.
To understand Butterfly Marketing better I purchased a book called ‘The Butterfly Manuscript’ by Mike Filsaime, a brilliant online marketer. He was able to perform everything he explains in this book and eventually bring me to his website and purchase the book. He made $100 off me in the blink of an eye!
But I’m only one person! He amplified these same tactics over and over again until he eventually made $2.55 million dollars in just 8 months. Wow amazing stuff! I decided to apply these same tactics to two of my companies.
Within one month I had accumulated over 10 new affiliates which are still marketing my products and sold over 30 additional copies of my products. At $50 a piece that’s $1500 in extra revenue that I would have never saw if I never purchased his book.
Read the rest of this review at: http://www.easybutterfly.com/
Training Seminars: A Great Marketing Strategy For IT Consultants
Training Seminars: A Great Marketing Strategy For IT Consultants
by: Joshua Feinberg
Training seminars present an excellent opportunity for you to market your IT consulting business. When you sponsor your own training seminar you raise your trust and credibility with potential customers. The added bonus is that you reach a large amount of people all at once.
Rather than having to talk to each person one on one as you do with regular networking channels, training seminars allow you to connect personally with a bunch of people at the same time. Training seminars are a natural extension to your networking and relationship building activities. A large number of people you invite to attend the training seminar will typically include your work contacts and other people you have met.
The people you don't know will usually come from some sort of direct mail promotion you have done to advertise your training seminar. Here you are pre qualifying the attendees based on interest. This helps to ensure most of the people in the audience are interested in the services you offer.
Training seminars are a high touch, soft sell approach. Through your presentation you slowly break down a lot of sales resistance. The content you deliver in your training seminar demonstrates what you know and subtly sells your benefits. The combination of building relationships and proving your skill level and qualifications is what makes training seminars such an effective marketing strategy.
The Bottom Line on Training Seminars
Training seminars are an excellent way to market your services in a low key, non aggressive manner. By offering training seminars you send out a clear message that you are a knowledgeable and trustworthy person. These are the qualities that will ensure you get and maintain long term, quality clients. The training seminars help put you in touch with the people who have the potential to become just that.
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
by: Joshua Feinberg
Training seminars present an excellent opportunity for you to market your IT consulting business. When you sponsor your own training seminar you raise your trust and credibility with potential customers. The added bonus is that you reach a large amount of people all at once.
Rather than having to talk to each person one on one as you do with regular networking channels, training seminars allow you to connect personally with a bunch of people at the same time. Training seminars are a natural extension to your networking and relationship building activities. A large number of people you invite to attend the training seminar will typically include your work contacts and other people you have met.
The people you don't know will usually come from some sort of direct mail promotion you have done to advertise your training seminar. Here you are pre qualifying the attendees based on interest. This helps to ensure most of the people in the audience are interested in the services you offer.
Training seminars are a high touch, soft sell approach. Through your presentation you slowly break down a lot of sales resistance. The content you deliver in your training seminar demonstrates what you know and subtly sells your benefits. The combination of building relationships and proving your skill level and qualifications is what makes training seminars such an effective marketing strategy.
The Bottom Line on Training Seminars
Training seminars are an excellent way to market your services in a low key, non aggressive manner. By offering training seminars you send out a clear message that you are a knowledgeable and trustworthy person. These are the qualities that will ensure you get and maintain long term, quality clients. The training seminars help put you in touch with the people who have the potential to become just that.
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Where the Clients Are
Where the Clients Are
by: C.J. Hayden
A friend of mine is an IT consultant. He's been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 15-20% of what the client is paying for his services. I once asked him why he didn't find his own clients, and he said he didn't know where to look.
I was puzzled by this answer. After more than 20 years in the business, you would think he knew who his clients were. But then I listened more closely. He wasn't telling me he didn't know WHO they were; he was saying he didn't know WHERE they were.
Since then, I've noticed this query come up over and over. Whenever an independent professional meets a successful person in his or her field, the professional inevitably asks, "Where do you find your clients?" It seems that where the clients are is a bit of a mystery.
But in fact, clients are just people like you and me. They do all the things that people normally do and can be found wherever people are. Let's suppose for a moment that your clients are professionals or managers who work for a corporation. Where are they at any given moment?
1. Working alone at their desk
2. Attending a meeting
3. Talking to someone in the office
4. Talking to someone on the phone
5. Corresponding with someone by email (or postal mail)
6. On the commuter bus or train
7. At the gym
8. Eating a restaurant meal or getting coffee
9. Attending a business function
10. Taking a class
11. Participating in a sports or leisure activity
12. Going to church
13. Attending an entertainment or cultural event
14. At home with their family
15. At the home of a friend or relative
16. Driving somewhere
Look at how many possibilities this gives you to find them! Your prospective clients spend a significant percentage of their time either talking to other people or gathering in public places. When they are not doing one of those things, they are usually at their home or office -- also places they can be "found" with a little detective work.
When you look at it this way, finding clients really boils down to three possible activities:
1. Talking to people who can put you in touch with clients.
2. Going to places where clients gather so you can meet them in person.
3. Getting names, phone numbers, and email addresses of clients you can call or write.
Start the process with a simple description of who your ideal clients are. The more specific you can get, the better. For example:
- HR Managers in growing midsize companies
- Marketing Directors for health care providers
- Small business owners in the Boston metro area
- Midlife professionals in career transition
Then use your description to ask everyone you know these three questions:
- Do you know any _____ you can introduce me to?
- Do you know someone who knows lots of _____?
- Do you know any places where many _____ go?
For many independent professionals, just that one step will provide you with enough names and places to keep you busy for quite some time. Just keep talking to people and going to places where clients gather. As long as you keep asking the same three questions of every person you meet, your prospect list will continue to grow.
To expand your list even further and faster, you can look your clients up. Business clients are listed in hundreds of directories, in print and on the web. Consult the Yellow Pages, association membership lists, sites like http://www.business.com, or your favorite search engine.
Individuals can be found in alumni directories, club rosters, and online communities. Start with the groups you already belong to. Although direct solicitation from these sources is not advisable, they are excellent for finding people to ask your three network-expanding questions.
You don't even have to do the list-building work yourself. If you want to reach your clients by mail and phone, you can purchase names of businesses or consumers from list brokers like http://www.dunandbradstreet.com or http://www.namefinders.com.
Finding clients is really a bit of a paradox. They are everywhere, but you have to look in order to see them. Don't be so overwhelmed by the forest that you forget to notice the trees.
by: C.J. Hayden
A friend of mine is an IT consultant. He's been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 15-20% of what the client is paying for his services. I once asked him why he didn't find his own clients, and he said he didn't know where to look.
I was puzzled by this answer. After more than 20 years in the business, you would think he knew who his clients were. But then I listened more closely. He wasn't telling me he didn't know WHO they were; he was saying he didn't know WHERE they were.
Since then, I've noticed this query come up over and over. Whenever an independent professional meets a successful person in his or her field, the professional inevitably asks, "Where do you find your clients?" It seems that where the clients are is a bit of a mystery.
But in fact, clients are just people like you and me. They do all the things that people normally do and can be found wherever people are. Let's suppose for a moment that your clients are professionals or managers who work for a corporation. Where are they at any given moment?
1. Working alone at their desk
2. Attending a meeting
3. Talking to someone in the office
4. Talking to someone on the phone
5. Corresponding with someone by email (or postal mail)
6. On the commuter bus or train
7. At the gym
8. Eating a restaurant meal or getting coffee
9. Attending a business function
10. Taking a class
11. Participating in a sports or leisure activity
12. Going to church
13. Attending an entertainment or cultural event
14. At home with their family
15. At the home of a friend or relative
16. Driving somewhere
Look at how many possibilities this gives you to find them! Your prospective clients spend a significant percentage of their time either talking to other people or gathering in public places. When they are not doing one of those things, they are usually at their home or office -- also places they can be "found" with a little detective work.
When you look at it this way, finding clients really boils down to three possible activities:
1. Talking to people who can put you in touch with clients.
2. Going to places where clients gather so you can meet them in person.
3. Getting names, phone numbers, and email addresses of clients you can call or write.
Start the process with a simple description of who your ideal clients are. The more specific you can get, the better. For example:
- HR Managers in growing midsize companies
- Marketing Directors for health care providers
- Small business owners in the Boston metro area
- Midlife professionals in career transition
Then use your description to ask everyone you know these three questions:
- Do you know any _____ you can introduce me to?
- Do you know someone who knows lots of _____?
- Do you know any places where many _____ go?
For many independent professionals, just that one step will provide you with enough names and places to keep you busy for quite some time. Just keep talking to people and going to places where clients gather. As long as you keep asking the same three questions of every person you meet, your prospect list will continue to grow.
To expand your list even further and faster, you can look your clients up. Business clients are listed in hundreds of directories, in print and on the web. Consult the Yellow Pages, association membership lists, sites like http://www.business.com, or your favorite search engine.
Individuals can be found in alumni directories, club rosters, and online communities. Start with the groups you already belong to. Although direct solicitation from these sources is not advisable, they are excellent for finding people to ask your three network-expanding questions.
You don't even have to do the list-building work yourself. If you want to reach your clients by mail and phone, you can purchase names of businesses or consumers from list brokers like http://www.dunandbradstreet.com or http://www.namefinders.com.
Finding clients is really a bit of a paradox. They are everywhere, but you have to look in order to see them. Don't be so overwhelmed by the forest that you forget to notice the trees.
Is AOL For Sale To The Highest Bidder?
Is AOL For Sale To The Highest Bidder?
by: Kevin Gee
Rumors are flying on this one and several news agencies have recently reported that the search portal is in talks with several buyers. The list of interested parties includes Yahoo!, MSN, Google and Comcast.
While AOL has slowly been fading into darkness over the past few years the AOL portal remains a very popular internet destination and is a very highly-trafficked web property. It's no surprise that any one of these companies would want to funnel this traffic to their own properties, products and services.
Currently the AOL portal gets its search engine results from Google but, that could change if one of the other companies were to claim its stake on the struggling portal. Of particular interest is the fact that if MSN were to snatch the portal up it would be the perfect opportunity and break needed for MSN to launch its own (PPC) pay per click system; currently named adCenter. This would allow MSN to directly compete with the ad systems of Yahoo! and Google. Perhaps this is why the both of them are trying to snuff the MSN transaction. This should get interesting…stay tuned.
Read more about this in articles published by Reuters and CNN/Money.
RE-PRINTING RIGHTS: You are free to re-print this article on your web site, newsletter or ebook. Just display the following resource box at the end of the article and send me the URL of the website ( Kevin.gee@jumpfaster.com ) or a copy of the publication in which it appears:
Article by Kevin Gee. Kevin and JUMP Internet Marketing are one of the most respected and recognized search engine-positioning specialists on the Internet. For more articles and advice on search engine placement, subscribe to the JUMP Internet Marketing "Search Engine News" by adding our RSS feed to your website or feed reader application http://www.jumpinternetmarketing.com/JumpInternetMarketingNews.xml. For a complimentary competitive analysis of your website, visit http://www.jumpinternetmarketing.com/FreeReport.aspx.
by: Kevin Gee
Rumors are flying on this one and several news agencies have recently reported that the search portal is in talks with several buyers. The list of interested parties includes Yahoo!, MSN, Google and Comcast.
While AOL has slowly been fading into darkness over the past few years the AOL portal remains a very popular internet destination and is a very highly-trafficked web property. It's no surprise that any one of these companies would want to funnel this traffic to their own properties, products and services.
Currently the AOL portal gets its search engine results from Google but, that could change if one of the other companies were to claim its stake on the struggling portal. Of particular interest is the fact that if MSN were to snatch the portal up it would be the perfect opportunity and break needed for MSN to launch its own (PPC) pay per click system; currently named adCenter. This would allow MSN to directly compete with the ad systems of Yahoo! and Google. Perhaps this is why the both of them are trying to snuff the MSN transaction. This should get interesting…stay tuned.
Read more about this in articles published by Reuters and CNN/Money.
RE-PRINTING RIGHTS: You are free to re-print this article on your web site, newsletter or ebook. Just display the following resource box at the end of the article and send me the URL of the website ( Kevin.gee@jumpfaster.com ) or a copy of the publication in which it appears:
Article by Kevin Gee. Kevin and JUMP Internet Marketing are one of the most respected and recognized search engine-positioning specialists on the Internet. For more articles and advice on search engine placement, subscribe to the JUMP Internet Marketing "Search Engine News" by adding our RSS feed to your website or feed reader application http://www.jumpinternetmarketing.com/JumpInternetMarketingNews.xml. For a complimentary competitive analysis of your website, visit http://www.jumpinternetmarketing.com/FreeReport.aspx.
Internet Marketing In South Africa
Internet Marketing In South Africa
by: Derek Robson
Part 1
This article is written from my own experiences, on the many problems facing South African based internet marketers. As a South African, myself, I have been trying to establish myself in internet marketing, for the last three years, but have come across a number of obstacles, which have proved seriously detrimental to my efforts. If you are South African, you can probably relate to this. If you have been battling what seem insurmountable odds, or if you are new to this concept, the message is the same. Stop wasting your time and your money on what is bound to be nothing less than - wasting your time and your money and I will explain why I said that. If you are an internet marketer, who is not South African, you should also read this article, because you are, unwittingly, leaving a lot of money on the table. As we all know, South Africa is a part of Africa and is unfairly considered as a third world country, with the incorrect perception that this second largest continent, is nothing more than a waste of time, in the field of internet marketing. Well, I beg to differ. I will attempt to outline some of the misconceptions, obstacles, causes and remedies that I have encountered. Yes, it is true that Africa has not progressed as much as the so called first world countries, but it is taking giant strides towards that. The advent of the internet, is only just beginning to catch on and the vast majority of the population, still have no access at all, but it is coming and it is coming fast. The internet is now available in all countries around the world and Africa is no different. We all know about the Nigerian internet scams. It is just that the vast majority of the population are poverty stricken and cannot afford the service, many are illiterate and the majority of the continent consists of large open spaces and small villages, making the physical provision of any basic services such as electricity, clean water, telephones and other communication devices extremely difficult. It is also an ongoing problem, where these desperate people steal cables and anything that can be traded for a meal. So, at this stage the internet is only available in the bigger metropolitan areas. It makes sense, doesn't it? Imagine how easy it is to supply services to a very densely populated area like England and where everyone is literate, in a fixed abode and living above the poverty line. South Africa is the most technically advanced country in Africa and not far behind the standards of the other technology rich countries, but we are seriously lacking in internet technology. The internet is still very new to South Africa and has only just begun to catch on. It is experiencing a phenomenal growth rate and more and more businesses and individuals are "hooking up". All of the major cities are able to offer various means of connection such as ADSL, bluetooth, wireless and people are getting connected on their pcs, laptops and cellphones. The rural areas are battling to get connected and the only option available to them at this stage is the old antiquated dial up system using a telephone line, or via satellite. Promises have been made by government, that in a few years, everyone will be able to get a telephone and therefore, will have internet access available to them. This represents an enormous potential for wary marketers. This is the overview of the situation with internet access in Africa and more particularly, South Africa. In the next article, we will look at some of the problems faced by South African users and the effects they have on internet marketing. Part 2 Recent political changes, have reversed the fortunes of the South African population, in that the previously disadvantaged black community, now have money and the fine things in life, including access to the internet. Whereas before they wouldn't have been considered a viable market, they are now able to access the internet and dabble in small business. They want more. The whites, on the other hand, now find themselves out of work, unsure of the future and desperately seeking an alternative means of income. Both groups make good target markets, and both are particularly keen on using the internet to improve their lot in life. Remember, the internet is the biggest employer in the world and does not recognise age, colour, education, physical disabilities, wealth etc. People hear of the successes achieved on the internet and are fooled into looking for a quick fix. The internet and marketing via this medium, gives everyone an equal opportunity, well, almost everyone. Not South Africans, unfortunately. Something like 70% of the S.A internet community, access the internet on the computers at their places of employment and as much as two hours each workday, is lost to private usage of the internet. Obviously these people are not all looking for ways to make money, but a large percentage are. These people who are newly exposed to all the hype on the internet are easily sucked in to believing the sales pitch. A lot of money is being spent on all sorts of junk and causing many heartbroken families. I was like that too. I firmly believed I could make a lot of money on the internet and set about joining all sorts of schemes. They do not work, but these desperate and naïve people don't know that. Imagine if it was possible to guide them, to channel all that energy and curiosity and of course all that money into your bank account? If those people all trusted you and listened to your advice, if you were able to develop well thought out plans and business opportunities? If those people all joined your membership site? One of the biggest drawbacks in S.A is that the internet and allied services are still very expensive and difficulty in finding a good service provider. Other first world countries have direct, fast, unlimited service at very reasonable prices and if they do experience problems with the service provider, there are plenty of others to try. According to a recent survey, something like 70% of all internet users, regularly access the 'net from their places of employment. The employer provides pcs and internet for business purposes and these curious people cheat their employers, by using his service for private usage. People send emails to friends, go shopping, download files, look at pornography, play games, gamble and read classifieds and other adverts for a better job, or an easy method of earning more money. From this survey it was estimated that as much as 85% of this target group were looking for self employment opportunities. Now, that's a lot of people! If the price of internet access was cheaper, all these people would use it at home. In fact, most do have internet access at home, but due to small caps on their usage and exorbitant prices, they rather use the employer's service. My point is that millions are searching for opportunities on the internet and the fact that crime is rampant only makes them more determined, to start a business from home. This is a huge potential for marketers. So what is the problem? Why are more South Africans actively getting involved? In the next article, we will start looking at these problem areas. Part 3 As the internet is still relatively new to South Africa, we don't have many experts, or experience in the field. Those calling themselves experts, have only a limited knowledge and are far too expensive, when compared to overseas competitors. Simple things like service provision, web hosting, design and site building, software, tools, optimisation and advertising, are grossly overpriced. In most cases, they are bought overseas and resold here. I was given a quote, last month, of R120 ($17) per month, for basic, small webhosting service, excluding the domain registration and excluding the internet service provision. That was only the hosting! I was quoted R6000 ($857) for a designer, to look at one of my websites and to make a couple of small changes. It is crazy. We pay between R8 and R12 for an mp3 song, which costs from 10c to 90c in the U.S.A. The state owned telecommunications company, Telkom, have the monopoly and squash all opposition. This has led to very highly priced access and an indifferent service. Nearly all packages offered by them, or sub contactor service providers, are restricted and capped. The actual service, the technical help and the customer relations are dreadful. The dial up service is very unreliable, the speeds are far lower than advertised, due to the poor state of the physical 'phone lines and the modems cost the earth. Take the U.S.A for example, where there are something like 800 million people with regular access and hundreds of competitors all offering better prices. The internet is a way of life and the huge speeds and download capabilities are taken for granted. In South Africa only something like 27 million have any form of access, largely due to the high costs. I got a quote from Telkom last week for satellite service. The basic installation cost is R3100 ($443), paid upfront. The monthly rental for the satellite service, capped at 3 Gigs, is R1263 ($180) and I still need a service provider who comes in at a basic charge of R284 ($40) plus consumption and of course I still need to keep my basic phone service for R110 ($16) plus call usage. Once the cap is reached, the service is suspended and additional packages can be purchased for R120 ($17) per 250 Megs. So in all it will cost me, monthly, around R2317 ($331) for a basic internet service of 4Gigs and a phone at home. Obviously there are cheaper options available in the cities, but living out of town, there is no choice. By the way, a friend living in the U.S.A got a similar quote for only $40 (R280) per month and his service boasted more facilities and no capping whatsoever. For some reason, probably the old apartheid days, South Africa was boycotted by the wealthy first world countries and nobody has told them yet, that times have changed. South Africans suffer many discriminatory obstacles in the use of the internet and over the last few years, I have repeatedly been stumped by these. I have two messages of advice here. To the frustrated, aspirant South African marketers and those who will follow shortly, stop and listen. Do not waste more time and money trying all sorts of offers, you will not succeed. Rather use the time to brush up on your skills. Select a market niche and learn to use control panel, FTP, html, php, hyperlinks and all the other things, that will help you to run your business. Wait for the solution. I have enlisted the help of two of the world's top marketers to find a way around the problems, for you. To the marketers who are knowingly, or unknowingly discriminating against certain countries, you are leaving money on the table and missing out on a huge potential market. But, that's okay, I'll take it. These are some of the more general problems experienced by South Africans. In the next article, we will look at some of the specific problems affecting our marketing abilities. Part 4 By now, you are probably wondering what other problems I'm talking about and how they are affecting our chances of success. If you have been involved for a while, you have probably encountered a few of these yourself and if you are a newbie, you are likely to still come across these problems soon. There are obvious generalities that exclude South Africans from participating. We joined about 163 survey companies, when we first started out on the internet. We soon found out that most were American companies and only for Americans. That makes sense, when the product, or service being rated is only available there, but why do they mislead us and take our money. You must have seen the misleading ads about how quick and easy it is to earn money by doing simple surveys. A lot of them claim to be international, for anybody who understands English. The same thing happens. You are invited to do the survey, but as soon as you type in your address, you are told it is not available in your area. We wasted a lot of money on these. The foolproof unconditional money back guarantees are a lot of hogwash. Just ignore them. The same thing happened with the typing services. My wife joined a few of them, with the promise, that as long as she had a basic working knowledge of English, no experience was necessary. Money as easy and fast to earn, on simple assignments. Well, she wasn't given any assignments and on enquiring as to the reason, she was told that we spell differently. That was not ever mentioned at the time of joining and was also money wasted. For Pete's sake, we speak and spell correctly. It is the Americans who changed the language. We also joined a lot of companies who promised to pay us for surfing and reading emails. We worked our butts off and eventually, after almost a year, had earned a whopping $247000! We tried to cash in, but were then told that no cheques could be issued. Monies were only paid into American bank accounts. They said they were an international company and anyone in the world could join. But, not get paid. We often see special promos on free hosting, free domain registration and other all too important services. All looks great from the outside, but as soon as we apply we find out that we are unfortunately not eligible. I don't know how many times I have won prizes. Cash, free products, a trip, ocean cruises, but on trying to claim them, I'm told they don't apply to South Africans. Very often, freebies are included to sweeten a deal. I joined a music site for mp3 downloads. The price was inclusive of a whole bunch of bonuses. I was to get meal tickets, petrol (gas) coupons, membership of some or other club, discounts on shopping, blah, blah, blah. Needles to say, I joined and paid full price, but never got any of the goodies that all my American counterparts received. I am very into music and 2 years ago I purchased Music Match Jukebox, with free updates for life, access to the online music shop and full usage of something I think was called Radio Gold. It was full access to 150 live radio stations. After I received my purchase, all I had was the jukebox and the promise of updates. On enquiry, I was told "Sorry, but this offer doesn't apply to you", but I paid the full price. Why don't they tell us before we pay? Why don't we get a discount? This seems to be common practice and apart from the obvious discrimination and disappointment is false advertising. Anyway, these are some problems I have experienced, but not really connected in any way to our functionality at internet marketing. What are the problems facing South African marketers? More in the next article. Part 5 We have covered quite a few problems facing South Africans already and here are some more. Overseas companies, particularly those in the U.S.A, offering opportunities, services and resources, usually require a fixed email address, at the time of joining. This is to prevent temporary accounts and others such as Hotmail, from being used, as it is very easy to cancel, or change, after joining and the marketer is left with a useless address, in his contact list. South Africans have another problem, in that most of our suffixes, such as .co.za, telkomsa, za, are not allowed. Usually your country is required and many of the drop down menus have small, insignificant countries such as Zimbabwe, Malawi, Mauritius, Ivory Coast listed, but not South Africa. So we have to get ourselves an email address with an overseas company, just to comply. Why? We, as South Africans, have no shopping carts, or payment processors, suitable for international use, or integration, into overseas websites and the biggest culprit is PayPay. They are the first choice, worldwide and any marketer not offering PayPal, as a means of payment, is seriously disadvantaged. Why then, do they not deal with South Africa? Sure, you can make a purchase through them, but they will not collect monies for you, or allow you to make a withdrawal, if you are South African. Other smaller countries are catered for, but not S.A. There are other options, but none as popular. Most payments, affiliate plans and opportunities, pay through PayPal. I joined dozens of respected affiliate plans and spent a great deal of effort, on advertising, before I found out the truth. A few months ago, I was experiencing the common problems all new marketers face. I knew what I wanted to do, but not how to actually get it done. I'm talking about the setting up, in order to start business. I needed a domain name, a website, content and products, a hosting service, a shopping cart, a mailing list facility, a form for grabbing visitor's details, a payment processor, or two, etc etc. You know what I'm talking about. There are so many options available. The web is full of them. Some are free, some cheap, some having special offers, but which was the best for my needs? Nobody tells you that sort of information. How much space do you need for a bookstore, how much bandwidth do you need for customer downloads? How does the speed affect you? I had played around a bit with wysiwyg editors and done a little html coding. I had used a couple of free websites and hey, the last one I built without their website templated builder. I thought I was getting good, but still a little out of my depth. That scared me a bit, so I decided to look for a ready made, turnkey business. They all say the only thing you need to do is to enter your password and account details, then sit back and watch the money roll in. Well I eventually found something that sounded ideal. It was expensive, but I thought I would be saving in the long run. I wanted to sell ebooks, articles, plr, courses and so on. I paid for this business, as I had seen the example and even test drove the shopping cart prior to purchase. Just when I thought I had found a shortcut to starting my business, the problems began. What problems? Read the next article to find out and to see the solution. Part 6 We were talking about the problems I encountered after I had bought the bookstore. Well firstly, the whole bookstore was inphp with cpanel control panel, my sql and a whole lot of Greek terms. You remember I had worked with online and offline editors in wysiwyg and a little html. Well now I was lost. I was warned not to try to edit in an html editor, or I would corrupt the php. I had never used these before and couldn't understand why I couldn't find the pages, to edit them. Then I found that the currencies shown on the products were not compatible with the Rand, but I thought so what, I'll just sell in dollars. Then I found that PayPal was not an option. Damn, but hey, I could still use NoChex, or the other one, I forget the name. No way, Jose, those weren't allowed either. I had to have a banking account in USA or UK. I eventually got EGold to work, but how many people pay with gold? That bookstore is still sitting, gathering dust. There are no local, South African internet companies, for memberships, product sourcing, resources, search engine optimisation etc, so we have to look abroad. Although these are offered reasonably, overseas, we are still subjected to the exchange rate. At present the rate is 7 to the $, 14 to the Pound and around 9 to the Euro, but even so, it is usually cheaper, than our own prices and of course you are spoilt for choice. Training is another area seriously lacking. With all the conferences, seminars, teleseminars, video training and group discussions unavailable to us in S.A, how are we expected to learn and to keep abreast of developments? Dial up is not powerful enough and anyway it is limited to times between 7pm and 7am, which is a bad time, as even if you stay up all night, it is roughly midnight to midmorning in the States. So how do we learn? So, with a very limited number of companies prepared to do business with us, with our lack of choice, with our very expensive internet service, with very little access to all the great offers, with our SA email addresses, with our antiquated dial ups, without access to genuine training videos, with the exorbitant exchange rate, with our different spelling, without any reciprocal banks or payment processors, without a compatible shopping cart, with the scams and rip offs and all the rest we have discussed, can South Africans ever hope to get involved in internet marketing? The truth is rather bleak. Nobody is worried about us, or the problems we have and nobody seems to care. The big "guru" marketers don't seem to be able to think outside their statelines and regard us as a waste of time. They are happy to take our money, though. But wait, there does seem to be a solution for you. As I said earlier, I have teamed up with two of the world's top marketers and together, we are trying to resolve these issues. We will put together a complete, turnkey package deal, a ready to run business, with domain, hosting, website, content, decent affiliate plans, a stream of products, an exclusive membership, a working shopping cart and payment processor, training and ongoing support, a proven plan, optimisation, adsense and other monetised methods for those poor South Africans, who want to be marketers. The hardest part of having your own business, is setting it up and getting it working. You will be able to enter the market place and do very well for yourselves, with our help, so in the meantime, there are a few things you must do. Familiarise yourself with market trends and choose a niche market, in which you want to trade. Start practicing the basics and learn how things work. Get your mind sorted out. Tell yourself you can do it and will change your life. Sign up to our newsletter and mailings. If you really want to finally realise your dreams, give up the job, work from home, earn a good income, have flexibility and satisfaction, and be competitive in the international arena, then there is only one way you are going to acquire this - through us. To remain informed of our progress, by newsletter and mail, to get recommended tools and lessons and to start your journey to wealth, sign up here. It's free. Click this link : http://dersalsites.com/newsletter/
by: Derek Robson
Part 1
This article is written from my own experiences, on the many problems facing South African based internet marketers. As a South African, myself, I have been trying to establish myself in internet marketing, for the last three years, but have come across a number of obstacles, which have proved seriously detrimental to my efforts. If you are South African, you can probably relate to this. If you have been battling what seem insurmountable odds, or if you are new to this concept, the message is the same. Stop wasting your time and your money on what is bound to be nothing less than - wasting your time and your money and I will explain why I said that. If you are an internet marketer, who is not South African, you should also read this article, because you are, unwittingly, leaving a lot of money on the table. As we all know, South Africa is a part of Africa and is unfairly considered as a third world country, with the incorrect perception that this second largest continent, is nothing more than a waste of time, in the field of internet marketing. Well, I beg to differ. I will attempt to outline some of the misconceptions, obstacles, causes and remedies that I have encountered. Yes, it is true that Africa has not progressed as much as the so called first world countries, but it is taking giant strides towards that. The advent of the internet, is only just beginning to catch on and the vast majority of the population, still have no access at all, but it is coming and it is coming fast. The internet is now available in all countries around the world and Africa is no different. We all know about the Nigerian internet scams. It is just that the vast majority of the population are poverty stricken and cannot afford the service, many are illiterate and the majority of the continent consists of large open spaces and small villages, making the physical provision of any basic services such as electricity, clean water, telephones and other communication devices extremely difficult. It is also an ongoing problem, where these desperate people steal cables and anything that can be traded for a meal. So, at this stage the internet is only available in the bigger metropolitan areas. It makes sense, doesn't it? Imagine how easy it is to supply services to a very densely populated area like England and where everyone is literate, in a fixed abode and living above the poverty line. South Africa is the most technically advanced country in Africa and not far behind the standards of the other technology rich countries, but we are seriously lacking in internet technology. The internet is still very new to South Africa and has only just begun to catch on. It is experiencing a phenomenal growth rate and more and more businesses and individuals are "hooking up". All of the major cities are able to offer various means of connection such as ADSL, bluetooth, wireless and people are getting connected on their pcs, laptops and cellphones. The rural areas are battling to get connected and the only option available to them at this stage is the old antiquated dial up system using a telephone line, or via satellite. Promises have been made by government, that in a few years, everyone will be able to get a telephone and therefore, will have internet access available to them. This represents an enormous potential for wary marketers. This is the overview of the situation with internet access in Africa and more particularly, South Africa. In the next article, we will look at some of the problems faced by South African users and the effects they have on internet marketing. Part 2 Recent political changes, have reversed the fortunes of the South African population, in that the previously disadvantaged black community, now have money and the fine things in life, including access to the internet. Whereas before they wouldn't have been considered a viable market, they are now able to access the internet and dabble in small business. They want more. The whites, on the other hand, now find themselves out of work, unsure of the future and desperately seeking an alternative means of income. Both groups make good target markets, and both are particularly keen on using the internet to improve their lot in life. Remember, the internet is the biggest employer in the world and does not recognise age, colour, education, physical disabilities, wealth etc. People hear of the successes achieved on the internet and are fooled into looking for a quick fix. The internet and marketing via this medium, gives everyone an equal opportunity, well, almost everyone. Not South Africans, unfortunately. Something like 70% of the S.A internet community, access the internet on the computers at their places of employment and as much as two hours each workday, is lost to private usage of the internet. Obviously these people are not all looking for ways to make money, but a large percentage are. These people who are newly exposed to all the hype on the internet are easily sucked in to believing the sales pitch. A lot of money is being spent on all sorts of junk and causing many heartbroken families. I was like that too. I firmly believed I could make a lot of money on the internet and set about joining all sorts of schemes. They do not work, but these desperate and naïve people don't know that. Imagine if it was possible to guide them, to channel all that energy and curiosity and of course all that money into your bank account? If those people all trusted you and listened to your advice, if you were able to develop well thought out plans and business opportunities? If those people all joined your membership site? One of the biggest drawbacks in S.A is that the internet and allied services are still very expensive and difficulty in finding a good service provider. Other first world countries have direct, fast, unlimited service at very reasonable prices and if they do experience problems with the service provider, there are plenty of others to try. According to a recent survey, something like 70% of all internet users, regularly access the 'net from their places of employment. The employer provides pcs and internet for business purposes and these curious people cheat their employers, by using his service for private usage. People send emails to friends, go shopping, download files, look at pornography, play games, gamble and read classifieds and other adverts for a better job, or an easy method of earning more money. From this survey it was estimated that as much as 85% of this target group were looking for self employment opportunities. Now, that's a lot of people! If the price of internet access was cheaper, all these people would use it at home. In fact, most do have internet access at home, but due to small caps on their usage and exorbitant prices, they rather use the employer's service. My point is that millions are searching for opportunities on the internet and the fact that crime is rampant only makes them more determined, to start a business from home. This is a huge potential for marketers. So what is the problem? Why are more South Africans actively getting involved? In the next article, we will start looking at these problem areas. Part 3 As the internet is still relatively new to South Africa, we don't have many experts, or experience in the field. Those calling themselves experts, have only a limited knowledge and are far too expensive, when compared to overseas competitors. Simple things like service provision, web hosting, design and site building, software, tools, optimisation and advertising, are grossly overpriced. In most cases, they are bought overseas and resold here. I was given a quote, last month, of R120 ($17) per month, for basic, small webhosting service, excluding the domain registration and excluding the internet service provision. That was only the hosting! I was quoted R6000 ($857) for a designer, to look at one of my websites and to make a couple of small changes. It is crazy. We pay between R8 and R12 for an mp3 song, which costs from 10c to 90c in the U.S.A. The state owned telecommunications company, Telkom, have the monopoly and squash all opposition. This has led to very highly priced access and an indifferent service. Nearly all packages offered by them, or sub contactor service providers, are restricted and capped. The actual service, the technical help and the customer relations are dreadful. The dial up service is very unreliable, the speeds are far lower than advertised, due to the poor state of the physical 'phone lines and the modems cost the earth. Take the U.S.A for example, where there are something like 800 million people with regular access and hundreds of competitors all offering better prices. The internet is a way of life and the huge speeds and download capabilities are taken for granted. In South Africa only something like 27 million have any form of access, largely due to the high costs. I got a quote from Telkom last week for satellite service. The basic installation cost is R3100 ($443), paid upfront. The monthly rental for the satellite service, capped at 3 Gigs, is R1263 ($180) and I still need a service provider who comes in at a basic charge of R284 ($40) plus consumption and of course I still need to keep my basic phone service for R110 ($16) plus call usage. Once the cap is reached, the service is suspended and additional packages can be purchased for R120 ($17) per 250 Megs. So in all it will cost me, monthly, around R2317 ($331) for a basic internet service of 4Gigs and a phone at home. Obviously there are cheaper options available in the cities, but living out of town, there is no choice. By the way, a friend living in the U.S.A got a similar quote for only $40 (R280) per month and his service boasted more facilities and no capping whatsoever. For some reason, probably the old apartheid days, South Africa was boycotted by the wealthy first world countries and nobody has told them yet, that times have changed. South Africans suffer many discriminatory obstacles in the use of the internet and over the last few years, I have repeatedly been stumped by these. I have two messages of advice here. To the frustrated, aspirant South African marketers and those who will follow shortly, stop and listen. Do not waste more time and money trying all sorts of offers, you will not succeed. Rather use the time to brush up on your skills. Select a market niche and learn to use control panel, FTP, html, php, hyperlinks and all the other things, that will help you to run your business. Wait for the solution. I have enlisted the help of two of the world's top marketers to find a way around the problems, for you. To the marketers who are knowingly, or unknowingly discriminating against certain countries, you are leaving money on the table and missing out on a huge potential market. But, that's okay, I'll take it. These are some of the more general problems experienced by South Africans. In the next article, we will look at some of the specific problems affecting our marketing abilities. Part 4 By now, you are probably wondering what other problems I'm talking about and how they are affecting our chances of success. If you have been involved for a while, you have probably encountered a few of these yourself and if you are a newbie, you are likely to still come across these problems soon. There are obvious generalities that exclude South Africans from participating. We joined about 163 survey companies, when we first started out on the internet. We soon found out that most were American companies and only for Americans. That makes sense, when the product, or service being rated is only available there, but why do they mislead us and take our money. You must have seen the misleading ads about how quick and easy it is to earn money by doing simple surveys. A lot of them claim to be international, for anybody who understands English. The same thing happens. You are invited to do the survey, but as soon as you type in your address, you are told it is not available in your area. We wasted a lot of money on these. The foolproof unconditional money back guarantees are a lot of hogwash. Just ignore them. The same thing happened with the typing services. My wife joined a few of them, with the promise, that as long as she had a basic working knowledge of English, no experience was necessary. Money as easy and fast to earn, on simple assignments. Well, she wasn't given any assignments and on enquiring as to the reason, she was told that we spell differently. That was not ever mentioned at the time of joining and was also money wasted. For Pete's sake, we speak and spell correctly. It is the Americans who changed the language. We also joined a lot of companies who promised to pay us for surfing and reading emails. We worked our butts off and eventually, after almost a year, had earned a whopping $247000! We tried to cash in, but were then told that no cheques could be issued. Monies were only paid into American bank accounts. They said they were an international company and anyone in the world could join. But, not get paid. We often see special promos on free hosting, free domain registration and other all too important services. All looks great from the outside, but as soon as we apply we find out that we are unfortunately not eligible. I don't know how many times I have won prizes. Cash, free products, a trip, ocean cruises, but on trying to claim them, I'm told they don't apply to South Africans. Very often, freebies are included to sweeten a deal. I joined a music site for mp3 downloads. The price was inclusive of a whole bunch of bonuses. I was to get meal tickets, petrol (gas) coupons, membership of some or other club, discounts on shopping, blah, blah, blah. Needles to say, I joined and paid full price, but never got any of the goodies that all my American counterparts received. I am very into music and 2 years ago I purchased Music Match Jukebox, with free updates for life, access to the online music shop and full usage of something I think was called Radio Gold. It was full access to 150 live radio stations. After I received my purchase, all I had was the jukebox and the promise of updates. On enquiry, I was told "Sorry, but this offer doesn't apply to you", but I paid the full price. Why don't they tell us before we pay? Why don't we get a discount? This seems to be common practice and apart from the obvious discrimination and disappointment is false advertising. Anyway, these are some problems I have experienced, but not really connected in any way to our functionality at internet marketing. What are the problems facing South African marketers? More in the next article. Part 5 We have covered quite a few problems facing South Africans already and here are some more. Overseas companies, particularly those in the U.S.A, offering opportunities, services and resources, usually require a fixed email address, at the time of joining. This is to prevent temporary accounts and others such as Hotmail, from being used, as it is very easy to cancel, or change, after joining and the marketer is left with a useless address, in his contact list. South Africans have another problem, in that most of our suffixes, such as .co.za, telkomsa, za, are not allowed. Usually your country is required and many of the drop down menus have small, insignificant countries such as Zimbabwe, Malawi, Mauritius, Ivory Coast listed, but not South Africa. So we have to get ourselves an email address with an overseas company, just to comply. Why? We, as South Africans, have no shopping carts, or payment processors, suitable for international use, or integration, into overseas websites and the biggest culprit is PayPay. They are the first choice, worldwide and any marketer not offering PayPal, as a means of payment, is seriously disadvantaged. Why then, do they not deal with South Africa? Sure, you can make a purchase through them, but they will not collect monies for you, or allow you to make a withdrawal, if you are South African. Other smaller countries are catered for, but not S.A. There are other options, but none as popular. Most payments, affiliate plans and opportunities, pay through PayPal. I joined dozens of respected affiliate plans and spent a great deal of effort, on advertising, before I found out the truth. A few months ago, I was experiencing the common problems all new marketers face. I knew what I wanted to do, but not how to actually get it done. I'm talking about the setting up, in order to start business. I needed a domain name, a website, content and products, a hosting service, a shopping cart, a mailing list facility, a form for grabbing visitor's details, a payment processor, or two, etc etc. You know what I'm talking about. There are so many options available. The web is full of them. Some are free, some cheap, some having special offers, but which was the best for my needs? Nobody tells you that sort of information. How much space do you need for a bookstore, how much bandwidth do you need for customer downloads? How does the speed affect you? I had played around a bit with wysiwyg editors and done a little html coding. I had used a couple of free websites and hey, the last one I built without their website templated builder. I thought I was getting good, but still a little out of my depth. That scared me a bit, so I decided to look for a ready made, turnkey business. They all say the only thing you need to do is to enter your password and account details, then sit back and watch the money roll in. Well I eventually found something that sounded ideal. It was expensive, but I thought I would be saving in the long run. I wanted to sell ebooks, articles, plr, courses and so on. I paid for this business, as I had seen the example and even test drove the shopping cart prior to purchase. Just when I thought I had found a shortcut to starting my business, the problems began. What problems? Read the next article to find out and to see the solution. Part 6 We were talking about the problems I encountered after I had bought the bookstore. Well firstly, the whole bookstore was inphp with cpanel control panel, my sql and a whole lot of Greek terms. You remember I had worked with online and offline editors in wysiwyg and a little html. Well now I was lost. I was warned not to try to edit in an html editor, or I would corrupt the php. I had never used these before and couldn't understand why I couldn't find the pages, to edit them. Then I found that the currencies shown on the products were not compatible with the Rand, but I thought so what, I'll just sell in dollars. Then I found that PayPal was not an option. Damn, but hey, I could still use NoChex, or the other one, I forget the name. No way, Jose, those weren't allowed either. I had to have a banking account in USA or UK. I eventually got EGold to work, but how many people pay with gold? That bookstore is still sitting, gathering dust. There are no local, South African internet companies, for memberships, product sourcing, resources, search engine optimisation etc, so we have to look abroad. Although these are offered reasonably, overseas, we are still subjected to the exchange rate. At present the rate is 7 to the $, 14 to the Pound and around 9 to the Euro, but even so, it is usually cheaper, than our own prices and of course you are spoilt for choice. Training is another area seriously lacking. With all the conferences, seminars, teleseminars, video training and group discussions unavailable to us in S.A, how are we expected to learn and to keep abreast of developments? Dial up is not powerful enough and anyway it is limited to times between 7pm and 7am, which is a bad time, as even if you stay up all night, it is roughly midnight to midmorning in the States. So how do we learn? So, with a very limited number of companies prepared to do business with us, with our lack of choice, with our very expensive internet service, with very little access to all the great offers, with our SA email addresses, with our antiquated dial ups, without access to genuine training videos, with the exorbitant exchange rate, with our different spelling, without any reciprocal banks or payment processors, without a compatible shopping cart, with the scams and rip offs and all the rest we have discussed, can South Africans ever hope to get involved in internet marketing? The truth is rather bleak. Nobody is worried about us, or the problems we have and nobody seems to care. The big "guru" marketers don't seem to be able to think outside their statelines and regard us as a waste of time. They are happy to take our money, though. But wait, there does seem to be a solution for you. As I said earlier, I have teamed up with two of the world's top marketers and together, we are trying to resolve these issues. We will put together a complete, turnkey package deal, a ready to run business, with domain, hosting, website, content, decent affiliate plans, a stream of products, an exclusive membership, a working shopping cart and payment processor, training and ongoing support, a proven plan, optimisation, adsense and other monetised methods for those poor South Africans, who want to be marketers. The hardest part of having your own business, is setting it up and getting it working. You will be able to enter the market place and do very well for yourselves, with our help, so in the meantime, there are a few things you must do. Familiarise yourself with market trends and choose a niche market, in which you want to trade. Start practicing the basics and learn how things work. Get your mind sorted out. Tell yourself you can do it and will change your life. Sign up to our newsletter and mailings. If you really want to finally realise your dreams, give up the job, work from home, earn a good income, have flexibility and satisfaction, and be competitive in the international arena, then there is only one way you are going to acquire this - through us. To remain informed of our progress, by newsletter and mail, to get recommended tools and lessons and to start your journey to wealth, sign up here. It's free. Click this link : http://dersalsites.com/newsletter/
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