Thursday, August 23, 2007
Monday, August 20, 2007
Top Ten Ways to Increase Visibility for your Coaching Business
Top Ten Ways to Increase Visibility for your Coaching Business
by: Judy Cullins
What everybody wants. Consistent, full-load clients. You can reach this goal by creating the following then ways to get your service more visible.
1. Know your business defining statement. Have this short sound bite ready to use at networking meetings. Like an elevator speech, you must send a clear message of who you are, what your business does and the benefits of it.
2. Power up your signature file. Does it inspire your reader to take action? Always include your contact information, a free offer such as an ezine or special report. Make sure you put your defining statement under your name. Potential clients don't care about the initials after your name. They care what you can do for them. Automate your signature file so it's on every email you send out-a really soft way to sell yourself.
3. Create a short and longer sales letter for your service. Send out the one page version via email when you get an inquiry. Post the longer 5-15 page version on your Web site with a link to an order page or 800 number to make it easy for potential clients to connect. Each sales letter should include benefit-driven headlines, testimonials, and a guarantee.
4. Write short tip and how to articles. Submit these as a complimentary report to your email lists each two weeks. Leverage the same article. Subscribe to five or so opt-in ezines in your field. Then submit to them. These publishers want your original information for their subscribers. When the subscribers read them and like what you say, they will flock to your Web site.
5. Write a talk about one aspect of your service. It can include why your information is so important to your client's success, or a client's story about a particular challenge, and how you solved it. One client wrote a book and talk on coaching mastery and shared how coaches can let go of their own agenda to be a better coach.
6. Present mini one-hour talks to local organizations in your city. Sell your self, service, or book from the platform. Always collect the audience's email addresses via an offer for your free ezine or a free report.
7. Create an ezine to stay in touch with your clients. Besides giving useful information such as how to tips, resources, and your special message, include an opportunity to buy one of your products, a group coaching, or teleclass.
8. Write a short print or eBook. You don't need to write and end all, be all book. Today people want a short read. They don't have time to read long books loaded with stories. They want their information fast and easy-to-read. A book coach can help you make each page of your book market itself as well as create compelling chapters, well organized and well formatted. Knowing these will make a much more saleable book that your clients read cover to cover, then give you glowing testimonials.
9. Choose two-to three favorite ways to market first. Put all of your effort into these. Refine your ezine; gather a group of five to ten articles, and a one-hour talk. Put as much time into marketing as you have with training, reading, or research.
10. Rewrite your Web site, especially the home page if you are not attracting three-five new clients a month. Your Web visitors are not attracted to sites that say, "Welcome," "My mission is..." or "About me" such as a long bio. They want to know what's in it for them and you must capture their interest within 10 seconds or they will surf to another site. Your home page needs well-honed headlines that lead to the sales letter for each product or service.
Just think of the time you put into your training and refining your skills for coaching. When you realize that only marketing and promotion attracts new clients to you, isn't that what you need to do now?
Judy Cullins ©2006 All Rights Reserved.
by: Judy Cullins
What everybody wants. Consistent, full-load clients. You can reach this goal by creating the following then ways to get your service more visible.
1. Know your business defining statement. Have this short sound bite ready to use at networking meetings. Like an elevator speech, you must send a clear message of who you are, what your business does and the benefits of it.
2. Power up your signature file. Does it inspire your reader to take action? Always include your contact information, a free offer such as an ezine or special report. Make sure you put your defining statement under your name. Potential clients don't care about the initials after your name. They care what you can do for them. Automate your signature file so it's on every email you send out-a really soft way to sell yourself.
3. Create a short and longer sales letter for your service. Send out the one page version via email when you get an inquiry. Post the longer 5-15 page version on your Web site with a link to an order page or 800 number to make it easy for potential clients to connect. Each sales letter should include benefit-driven headlines, testimonials, and a guarantee.
4. Write short tip and how to articles. Submit these as a complimentary report to your email lists each two weeks. Leverage the same article. Subscribe to five or so opt-in ezines in your field. Then submit to them. These publishers want your original information for their subscribers. When the subscribers read them and like what you say, they will flock to your Web site.
5. Write a talk about one aspect of your service. It can include why your information is so important to your client's success, or a client's story about a particular challenge, and how you solved it. One client wrote a book and talk on coaching mastery and shared how coaches can let go of their own agenda to be a better coach.
6. Present mini one-hour talks to local organizations in your city. Sell your self, service, or book from the platform. Always collect the audience's email addresses via an offer for your free ezine or a free report.
7. Create an ezine to stay in touch with your clients. Besides giving useful information such as how to tips, resources, and your special message, include an opportunity to buy one of your products, a group coaching, or teleclass.
8. Write a short print or eBook. You don't need to write and end all, be all book. Today people want a short read. They don't have time to read long books loaded with stories. They want their information fast and easy-to-read. A book coach can help you make each page of your book market itself as well as create compelling chapters, well organized and well formatted. Knowing these will make a much more saleable book that your clients read cover to cover, then give you glowing testimonials.
9. Choose two-to three favorite ways to market first. Put all of your effort into these. Refine your ezine; gather a group of five to ten articles, and a one-hour talk. Put as much time into marketing as you have with training, reading, or research.
10. Rewrite your Web site, especially the home page if you are not attracting three-five new clients a month. Your Web visitors are not attracted to sites that say, "Welcome," "My mission is..." or "About me" such as a long bio. They want to know what's in it for them and you must capture their interest within 10 seconds or they will surf to another site. Your home page needs well-honed headlines that lead to the sales letter for each product or service.
Just think of the time you put into your training and refining your skills for coaching. When you realize that only marketing and promotion attracts new clients to you, isn't that what you need to do now?
Judy Cullins ©2006 All Rights Reserved.
In Marketing, Enthusiasm Connects
In Marketing, Enthusiasm Connects
by: Marcia Yudkin
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.
In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold and mechanical. The tone was distant and impersonal. Inevitably, the reader would be conscious that the writer was trying to make a sale, not trying to help out new friends and by doing so, to make a sale.
In the second incident, a woman in my copywriting training program showed me an email she sent to an entrepreneur who was looking for a ghostwriter for a collection of spiritual stories. My trainee had no ghostwriting experience and had never been published. Without any nod toward the usual credentials someone might expect in a ghostwriter, my trainee's letter expounded on other reasons why she would be perfect for this assignment. She opened with a paragraph on the power of stories and created further rapport by mentioning involvements that would show how in tune she was with the spirit of the project.
From beginning to end, the second letter showed a sincere desire to connect with its audience. The entrepreneur wrote back that of all the responses she received, the one from my trainee "spoke to her heart." They arranged a meeting. This letter persuaded because it made a connection.
A third incident came to mind as I continued to ponder the element that the second letter had that the first letter lacked. Three or four years ago, a personal coach asked me to review his web site, and I told him that he had done a masterful job of coming across as different from all the other coaches whose sites I had looked at. His site breathed with uniqueness and life, as few web sites do. So when another coach or consultant asked how it would be possible to position himself as distinctive in such a crowded industry, I wanted to refer him to the site that had impressed me so much.
But when I went back to look, the site had changed. The wording now had a slick, remote veneer. Instead of sincere enthusiasm and confidence, the site projected a self-conscious and somewhat formulaic attempt to attract coaching customers. "Uh-oh," I said to myself. "He's been knocked off center. He's trying too hard. He's going for polish and professionalism instead of, rather than on top of, who he is and what he really does for his clients. Too bad!"
Unlike most of the other ingredients in persuasive copywriting, this one is pretty elusive. It has to do with presence and animation and a whole-hearted desire to connect with readers. Sometimes there's playfulness in it, and other times it's plain, straightforward earnestness personified. In either case, the voice has no fakery in it. The impact of this element resembles that of charisma, but here the connection occurs through words and without in-person contact.
I cannot prove that the full-blooded verbal magnetism I am writing about sells more products and services than lifeless or mechanical wordsmithing. But I know that it attracts ideal clients, and that it can enable someone who's new in business to outshine someone with many more years of experience. The way to get it into your writing is to communicate with a confident desire to connect. Before sending or posting your text, smooth away most of the rough edges. I also know that it's sometimes very easy to capture the right spirit, and other times it takes crumpling up a draft and trying again time after time after time.
When Ingredient X is there, I feel it. Customers eager for something real feel it, too. They read this kind of copy with interest and attention. And they respond.
by: Marcia Yudkin
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.
In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold and mechanical. The tone was distant and impersonal. Inevitably, the reader would be conscious that the writer was trying to make a sale, not trying to help out new friends and by doing so, to make a sale.
In the second incident, a woman in my copywriting training program showed me an email she sent to an entrepreneur who was looking for a ghostwriter for a collection of spiritual stories. My trainee had no ghostwriting experience and had never been published. Without any nod toward the usual credentials someone might expect in a ghostwriter, my trainee's letter expounded on other reasons why she would be perfect for this assignment. She opened with a paragraph on the power of stories and created further rapport by mentioning involvements that would show how in tune she was with the spirit of the project.
From beginning to end, the second letter showed a sincere desire to connect with its audience. The entrepreneur wrote back that of all the responses she received, the one from my trainee "spoke to her heart." They arranged a meeting. This letter persuaded because it made a connection.
A third incident came to mind as I continued to ponder the element that the second letter had that the first letter lacked. Three or four years ago, a personal coach asked me to review his web site, and I told him that he had done a masterful job of coming across as different from all the other coaches whose sites I had looked at. His site breathed with uniqueness and life, as few web sites do. So when another coach or consultant asked how it would be possible to position himself as distinctive in such a crowded industry, I wanted to refer him to the site that had impressed me so much.
But when I went back to look, the site had changed. The wording now had a slick, remote veneer. Instead of sincere enthusiasm and confidence, the site projected a self-conscious and somewhat formulaic attempt to attract coaching customers. "Uh-oh," I said to myself. "He's been knocked off center. He's trying too hard. He's going for polish and professionalism instead of, rather than on top of, who he is and what he really does for his clients. Too bad!"
Unlike most of the other ingredients in persuasive copywriting, this one is pretty elusive. It has to do with presence and animation and a whole-hearted desire to connect with readers. Sometimes there's playfulness in it, and other times it's plain, straightforward earnestness personified. In either case, the voice has no fakery in it. The impact of this element resembles that of charisma, but here the connection occurs through words and without in-person contact.
I cannot prove that the full-blooded verbal magnetism I am writing about sells more products and services than lifeless or mechanical wordsmithing. But I know that it attracts ideal clients, and that it can enable someone who's new in business to outshine someone with many more years of experience. The way to get it into your writing is to communicate with a confident desire to connect. Before sending or posting your text, smooth away most of the rough edges. I also know that it's sometimes very easy to capture the right spirit, and other times it takes crumpling up a draft and trying again time after time after time.
When Ingredient X is there, I feel it. Customers eager for something real feel it, too. They read this kind of copy with interest and attention. And they respond.
The Added Effectiveness of Promotional Products in Your Marketing Plan
The Added Effectiveness of Promotional Products in Your Marketing Plan
by: Ethan Woods
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
The fact that the owner was going around passing out free promotional pens to patrons impressed me. I stop at car washes all the time and never get free stuff. In fact, if the cleaning wand removes most of the dirt and the spot-free rinse is actually spot-free, Im pretty happy.
You may be thinking to yourself, Thats a nice gesture, but is it really very effective as a marketing tool?
Absolutely.
Not only are promotional products effective marketing tools, but they can actually foster goodwill toward your company or organization and its salespeople or representatives.
In fact, a study conducted by Baylor University suggests that customers who receive a promotional product with a sales letter will view your company and its sales reps 52% more favorably than customers who receive a sales letter without a promotional product.
Whats more, the study revealed that when compared to customers who did not receive a promotional product with their sales letter, customers who did receive a promotional product with their sales letter perceived the companys sales reps as being 16% to 34% more competent.
Did you catch that?
Despite the fact that none of the customers who received the sales letter and promotional product actually talked to or met with a sales rep, customers receiving the promotional product actually perceived the sales reps as being more competent.
With all the competition out there for your business to contend with, wouldnt it be great to have that kind of advantage over your competitors?
Promotional products can be an easy, affordable and profitable addition to your marketing plan.
For example, the carwash owner made an initial investment of about $1.30 for each of the pens he was passing out. The minimum amount of money I had to spend to wash my car was $1.50 (it took six quarters to start the washing process). Because no other carwash owner gave me a free pen, and because I was satisfied with the washing experience, Ive returned to that particular carwash on five other occasions in the past three months. Thats a minimum of $10.50 spent at the carwasha $9.20 return on the carwash owners original $1.30 investment. Of course, Ive spent much more than the minimum required to wash my car, so the return on investment is even greater.
Promotional products range in price from less than a dollar to several hundreds of dollars each, and there is virtually no end to the kinds of promotional products available.
Youre already familiar with promotional items such as pens, calculators, and key rings, but did you know you can get TV remote controls, microwave popcorn, and even executive leather desk chairs with your logo and contact information printed on them?
Given the variety of promotional products available, theres no reason you couldnt find a product to fit your particular marketing need and budget. If you spend a little time searching, you will find a great price on a great promotional product that will significantly increase the effectiveness of your marketing plangenerating sales and leads for your business.
by: Ethan Woods
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
The fact that the owner was going around passing out free promotional pens to patrons impressed me. I stop at car washes all the time and never get free stuff. In fact, if the cleaning wand removes most of the dirt and the spot-free rinse is actually spot-free, Im pretty happy.
You may be thinking to yourself, Thats a nice gesture, but is it really very effective as a marketing tool?
Absolutely.
Not only are promotional products effective marketing tools, but they can actually foster goodwill toward your company or organization and its salespeople or representatives.
In fact, a study conducted by Baylor University suggests that customers who receive a promotional product with a sales letter will view your company and its sales reps 52% more favorably than customers who receive a sales letter without a promotional product.
Whats more, the study revealed that when compared to customers who did not receive a promotional product with their sales letter, customers who did receive a promotional product with their sales letter perceived the companys sales reps as being 16% to 34% more competent.
Did you catch that?
Despite the fact that none of the customers who received the sales letter and promotional product actually talked to or met with a sales rep, customers receiving the promotional product actually perceived the sales reps as being more competent.
With all the competition out there for your business to contend with, wouldnt it be great to have that kind of advantage over your competitors?
Promotional products can be an easy, affordable and profitable addition to your marketing plan.
For example, the carwash owner made an initial investment of about $1.30 for each of the pens he was passing out. The minimum amount of money I had to spend to wash my car was $1.50 (it took six quarters to start the washing process). Because no other carwash owner gave me a free pen, and because I was satisfied with the washing experience, Ive returned to that particular carwash on five other occasions in the past three months. Thats a minimum of $10.50 spent at the carwasha $9.20 return on the carwash owners original $1.30 investment. Of course, Ive spent much more than the minimum required to wash my car, so the return on investment is even greater.
Promotional products range in price from less than a dollar to several hundreds of dollars each, and there is virtually no end to the kinds of promotional products available.
Youre already familiar with promotional items such as pens, calculators, and key rings, but did you know you can get TV remote controls, microwave popcorn, and even executive leather desk chairs with your logo and contact information printed on them?
Given the variety of promotional products available, theres no reason you couldnt find a product to fit your particular marketing need and budget. If you spend a little time searching, you will find a great price on a great promotional product that will significantly increase the effectiveness of your marketing plangenerating sales and leads for your business.
Use Catalogs to Increase your Sales
Use Catalogs to Increase your Sales
by: Karen Nodalo
When a customer goes for a little shopping, they first look for the price of a certain product. Therefore, as a business owner, you need to present your products in a different way, which is interesting and captivating. It should be very informative that your customer will not have to call you for some incomplete details. If they like a certain product, it will not take them too long to reach you. At that moment, you will receive a call or a message from your customers asking for your services.
If this happens, there are some possible implications. They may have liked the catalog quality and standard, they might have liked the products along with its details and information or they just simply know you as one of the best companies in the market. This is flattering which gives you enough reason to prove that you have convinced them with your marketing strategy.
If you are a business owner or manager, you need to focus on getting the attention of the customers. If you can target the audience, you will be receiving a lot of response or feedback from the customers. In order to do so, you need to give them information that is easy to understand.
The objective of the catalog is also important so that you can easily draw out the kind of layout and design that you want whether you want to make it informative or full of designs. In addition, the budget is essential and necessary to consider. You cannot just print your business catalogs if you do not have enough budgets. It is not worth a hundred thousand bucks but you will need extra cash for maintenance.
Catalogs have way improved since we first had a look at it. The old catalogs used to look dull with few colors but now, you cannot believe your eyes when you see the effect of radiant colors. Four-color catalogs are the best that you can set your eyes to.
They are refreshing to the eyes and it looks as if it was real and right in front of you. Just make sure that your catalogs do not remain stuck up in the mailboxes for a long time and much worse, never opened at all.
If your catalogs are ignored, there must be a problem and you need to rearrange some things. Maybe it is in the design or maybe the color. In order to feel assured that your catalogs will sell, ask a professional to help you.
For more related articles, you may visit http://www.catalogprintingexperts.com
by: Karen Nodalo
When a customer goes for a little shopping, they first look for the price of a certain product. Therefore, as a business owner, you need to present your products in a different way, which is interesting and captivating. It should be very informative that your customer will not have to call you for some incomplete details. If they like a certain product, it will not take them too long to reach you. At that moment, you will receive a call or a message from your customers asking for your services.
If this happens, there are some possible implications. They may have liked the catalog quality and standard, they might have liked the products along with its details and information or they just simply know you as one of the best companies in the market. This is flattering which gives you enough reason to prove that you have convinced them with your marketing strategy.
If you are a business owner or manager, you need to focus on getting the attention of the customers. If you can target the audience, you will be receiving a lot of response or feedback from the customers. In order to do so, you need to give them information that is easy to understand.
The objective of the catalog is also important so that you can easily draw out the kind of layout and design that you want whether you want to make it informative or full of designs. In addition, the budget is essential and necessary to consider. You cannot just print your business catalogs if you do not have enough budgets. It is not worth a hundred thousand bucks but you will need extra cash for maintenance.
Catalogs have way improved since we first had a look at it. The old catalogs used to look dull with few colors but now, you cannot believe your eyes when you see the effect of radiant colors. Four-color catalogs are the best that you can set your eyes to.
They are refreshing to the eyes and it looks as if it was real and right in front of you. Just make sure that your catalogs do not remain stuck up in the mailboxes for a long time and much worse, never opened at all.
If your catalogs are ignored, there must be a problem and you need to rearrange some things. Maybe it is in the design or maybe the color. In order to feel assured that your catalogs will sell, ask a professional to help you.
For more related articles, you may visit http://www.catalogprintingexperts.com
Domain Names And Toll-free Numbers: A Profitable Link
Domain Names And Toll-free Numbers: A Profitable Link
by: Marcia Yudkin
A few months ago, I turned down a naming assignment from a company seeking a business name that would correlate with a domain and a toll-free number, both currently available. Impossible, I thought. Nope, not impossible if you know how to go about it, says Bill Quimby of TollFreeNumbers.com.
The key is to find the vanity phone number first, Quimby says, and there are many more available toll-free numbers that spell out something related to your business than you would imagine. For instance, when he ran a search for toll-free numbers related to naming, he came up with 888-DR-NAMING (which I immediately reserved), 866-NOW-NAME, 877-PRO-NAMING, 888-WEB-NAMING, 877-TOP-NAMING and hundreds of other options.
Once you find a toll-free vanity number, the next step is to make sure the corresponding domain name is available for registration. 888DRNAMING.com was available, and I reserved that as well for future use. Then I was all set for a radio publicity campaign, a national advertising campaign or just rebranding.
Some points to keep in mind if this sort of naming strategy excites you:
* Although North American phones show letters on the keypad, telephones elsewhere in the world may not. Likewise, toll-free numbers in North America cannot be dialed from other continents. If you have a global business, branding only through a toll-free number that works only in one part of the world may not be a smart idea. However, it can still be a good way to attract North American customers, since you can forward the toll-free number for just pennies a minute almost anywhere else in the world.
* The cost of getting calls through a toll-free number can be as low as 2.85 cents a minute, with no monthly fee or monthly minimum charge. Aside from the one-time cost of getting a vanity toll-free number, it doesn't cost any more on an ongoing basis than a toll-free number that does not spell anything.
* Although numeric numbers are easier to dial, vanity numbers spelling out words get more calls than numbers comprised of random numbers. In a study done by Bellcore, print ads that had an 800 toll-free number attracted six times as many calls as regular, non-toll-free numbers. And contrary to what you might expect, this held true regardless of the socioeconomic status of the caller.
* Older telephones don't show the "Q" (which correlates with 7) or the "Z" (which correlates with 9), but most recent models do. Note also that you'll get more misdials if your vanity words include the letter "O," which can be mistaken for the zero key.
* The more you advertise on billboards, trucks, radio or TV, the more important it is to have a number that spells something. And if you are a small company, a vanity number makes you seem bigger and more established. When Bill Quimby tells people to call him at 1-800-MARKETER, few would guess he works out of his home. A toll-free number also emphasizes that the company wants to hear from customers.
* Whereas so many great domain names are already taken, many more of the 800YourName.com type of domain names are still available.
by: Marcia Yudkin
A few months ago, I turned down a naming assignment from a company seeking a business name that would correlate with a domain and a toll-free number, both currently available. Impossible, I thought. Nope, not impossible if you know how to go about it, says Bill Quimby of TollFreeNumbers.com.
The key is to find the vanity phone number first, Quimby says, and there are many more available toll-free numbers that spell out something related to your business than you would imagine. For instance, when he ran a search for toll-free numbers related to naming, he came up with 888-DR-NAMING (which I immediately reserved), 866-NOW-NAME, 877-PRO-NAMING, 888-WEB-NAMING, 877-TOP-NAMING and hundreds of other options.
Once you find a toll-free vanity number, the next step is to make sure the corresponding domain name is available for registration. 888DRNAMING.com was available, and I reserved that as well for future use. Then I was all set for a radio publicity campaign, a national advertising campaign or just rebranding.
Some points to keep in mind if this sort of naming strategy excites you:
* Although North American phones show letters on the keypad, telephones elsewhere in the world may not. Likewise, toll-free numbers in North America cannot be dialed from other continents. If you have a global business, branding only through a toll-free number that works only in one part of the world may not be a smart idea. However, it can still be a good way to attract North American customers, since you can forward the toll-free number for just pennies a minute almost anywhere else in the world.
* The cost of getting calls through a toll-free number can be as low as 2.85 cents a minute, with no monthly fee or monthly minimum charge. Aside from the one-time cost of getting a vanity toll-free number, it doesn't cost any more on an ongoing basis than a toll-free number that does not spell anything.
* Although numeric numbers are easier to dial, vanity numbers spelling out words get more calls than numbers comprised of random numbers. In a study done by Bellcore, print ads that had an 800 toll-free number attracted six times as many calls as regular, non-toll-free numbers. And contrary to what you might expect, this held true regardless of the socioeconomic status of the caller.
* Older telephones don't show the "Q" (which correlates with 7) or the "Z" (which correlates with 9), but most recent models do. Note also that you'll get more misdials if your vanity words include the letter "O," which can be mistaken for the zero key.
* The more you advertise on billboards, trucks, radio or TV, the more important it is to have a number that spells something. And if you are a small company, a vanity number makes you seem bigger and more established. When Bill Quimby tells people to call him at 1-800-MARKETER, few would guess he works out of his home. A toll-free number also emphasizes that the company wants to hear from customers.
* Whereas so many great domain names are already taken, many more of the 800YourName.com type of domain names are still available.
Creating a Brand Name for your Company
Creating a Brand Name for your Company
by: Viojieley Gurrobat
Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements. Even big established companies have problem with branding in new markets. Oftentimes, launching their products in other countries that have different language creates different meaning or interpretation to their brand name.
It is a fact that a good brand name is important. To the outside world, the brand name represents who you are and what you do. What kind of business do you have? How does your business differ from others? What is your business focused on doing? And what makes you unique, after all? Brand names are especially important for independent professionals and small business because they face tighter competition. And a well designed and created brand name can help them appear more professional, compete on a larger market and stand out in the crowded marketplace.
When you have decided what brand to create, you have to vigilantly reinforce it every moment you are in business. Web site content and domain names should likewise reinforce your brand. Keep in mind that your brand needs to affect all things your business does and every bit of information that comes out of your office. Everywhere you use your brand with uniformity, you are communicating with the voice of your company.
But over the years, there have been some false notions about the naming game. Some says that size doesn’t matter when in fact it does. Long names are unwieldy. Thus, the shorter the name is the better. Aside from being easily remembered by your customers, you can also save a considerable amount of money from not having to spend extra dollars in materials when painting them on vehicles, boards or any material. Additionally, some people think that their customers would take their names literally. But this is not really the case. When a person sees a deodorant brand that says No sweat he won’t literally think that when using the products he would definitely not sweat. That is just absurd. Likewise, no one would think that a car from Rent-A-Wreck is really a wreck. Remember that these names should not be taken literally.
Nevertheless, be aware that creating a successful and effective brand name does not happen overnight. Your brand needs to be built overtime. Developing a strong and unique brand and using them more and more often can create name familiarity to people’s mind and they would easily turn to you when they have a need that you can provide.
by: Viojieley Gurrobat
Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements. Even big established companies have problem with branding in new markets. Oftentimes, launching their products in other countries that have different language creates different meaning or interpretation to their brand name.
It is a fact that a good brand name is important. To the outside world, the brand name represents who you are and what you do. What kind of business do you have? How does your business differ from others? What is your business focused on doing? And what makes you unique, after all? Brand names are especially important for independent professionals and small business because they face tighter competition. And a well designed and created brand name can help them appear more professional, compete on a larger market and stand out in the crowded marketplace.
When you have decided what brand to create, you have to vigilantly reinforce it every moment you are in business. Web site content and domain names should likewise reinforce your brand. Keep in mind that your brand needs to affect all things your business does and every bit of information that comes out of your office. Everywhere you use your brand with uniformity, you are communicating with the voice of your company.
But over the years, there have been some false notions about the naming game. Some says that size doesn’t matter when in fact it does. Long names are unwieldy. Thus, the shorter the name is the better. Aside from being easily remembered by your customers, you can also save a considerable amount of money from not having to spend extra dollars in materials when painting them on vehicles, boards or any material. Additionally, some people think that their customers would take their names literally. But this is not really the case. When a person sees a deodorant brand that says No sweat he won’t literally think that when using the products he would definitely not sweat. That is just absurd. Likewise, no one would think that a car from Rent-A-Wreck is really a wreck. Remember that these names should not be taken literally.
Nevertheless, be aware that creating a successful and effective brand name does not happen overnight. Your brand needs to be built overtime. Developing a strong and unique brand and using them more and more often can create name familiarity to people’s mind and they would easily turn to you when they have a need that you can provide.
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